Joined Rothmans’ Formula 1 communication agency in 1993 to support the PR activities in relation to the Rothmans Williams Renault F1 Team sponsorship from 1994 to 1997. Continued as Press Officer for Winfield (Williams F1 Team sponsors in 1998 and 1999) in the same agency based in Paris. Joined London based British American Tobacco HQ in 2000 as Global PR Manager for the Lucky Strike F1 sponsorship activation program and supervised the program until the end of the 2006 season. The roles included attendance at all F1 races, test sessions and all drivers’ promotional days.
Acted as a sponsorship consultant for different brands in F1 from 2004, and set up a PR agency running different motorsport and automotive related accounts out of a Paris based office. Managed Jacques Villeneuve’s F1 career and traveling to all F1 races in the same period of time.
Joined the late A1GP series as Marketing & Commercial manager between 2007 and 2008 before taking the same role at SRO for the FIA GT1 World Championship between 2009 and 2010.
Joined IWC as Global Department Manager Sponsorship & Partnerships in 2011, based in Zurich.