Stuart Larman

Director of Member Associations Development, The Asian Football Confederation

Stuart Larman is the Director of Member Associations Development at the Asian Football Confederation (AFC). The Department is responsible for all administrative development activities for the AFC’s 47 Member Associations.


Since joining the AFC in 2014, Stuart has guided the introduction of a range of programmes for including the Mini Pitch Scheme, Expert Pool, Live Streaming Platform and Competition Management System, all of which were consolidated into two AFC President’s Initiatives for football infrastructure and general development at the start of 2018. These programmes are, in essence, flexible tools for AFC Member Associations to successfully implement their own strategic plans.

The Department is also responsible for implementation of the AFC Financial Assistance Programme, club licensing and the Football Administration Certificate.  


Prior to joining the AFC, Stuart was responsible for the Football Facilities and Income Generation Programmes of the FIFA Development Division. He holds an MBA in Football Industries from the University of Liverpool.