Stewart Mison

Director of Business Development, Microsoft Sport

Stewart Mison is the Director of Business Development for MICROSOFT SPORT where he has responsibility for identifying and building the Company’s relationship with the worldwide sports community, directly with leading Federations and Clubs or working in support of one of Microsofts regional offices as they engage with sports teams in the local market. In time honoured fashion he also supports and works with the many Microsoft Partners who also are engaged with sport. Mison came to Microsoft in late November 2014, joining after a long career in sports and entertainment marketing both running his own consultancy and tenure at IMG and Octagon as well as creating the acclaimed sports research business FUTURES SPORT and ENTERTAINMENT. In 2011 he started to be involved in Sports Tech and is passionate about how the sports industry should embrace the opportunities the digital world offers, particularly with fan engagement, moving away from just social media to build one –to-one relationships with the fan and opening up new monetisation paths.  He is an advocate on how and why the sports industry at club and federation level must recognise and embrace what can be a disruptive and transformational paradigm shift so that they are better equipped to be relevant for today’s 21st century and the demands of the connected fan