Séverine Townsend’s unparalleled high-level network within and around the international sports movement has made her one of the most effective international relations and communications specialists in the world of sport.
Fostered over nearly 15 years of working in sport, and built on relationships with key sports leaders and media based on respect, trust and discretion, her connectivity is allied to a detailed knowledge of the issues, personalities, politics and protocol of the international sports world.
The result is a unique understanding that equips her and her team to brief and advise clients from all sectors and to develop and deliver effective strategic communications to key audiences. Séverine understands that the excellence of JTA’s strategy development and communications activation is founded on the quality of the intelligence and analysis generated through international relations activity.
Séverine was an integral part of the set-up and launch of JTA in 2008 and continues to play a central role on the client side, as well as shaping the future of the company. She leads many JTA projects, covering stakeholders at all levels of the Olympic Movement, such as National Olympic Committees, International Federations, sponsors, broadcasters and non-governmental organisations (NGOs).
In recent years, doping, match-fixing and safeguarding scandals have illustrated the financial and reputational damage that can result from a lack of integrity. Séverine’s expert knowledge of the current sports integrity landscape helps her advise clients on their strategic direction in a complex and sensitive climate.
Séverine currently leads the multi-tiered programme of activities on behalf of the Association of National Olympic Committees (ANOC). This has included the conception, positioning and delivery of the hugely successful ANOC Awards held in Bangkok, Thailand; Washington, USA; Doha, Qatar; and Prague, Czech Republic.
She also led on advising and implementing international relations and communications strategies for the LA 2028 Olympic and Paralympic Games bid, which involved coordinating with all bid stakeholders including the Mayor of LA, United States Olympic Committee (USOC) senior leadership and LA 2028 bid leadership. The respective bidding campaigns and the eventual dual-award of the Paris 2024 and LA 2028 Games marked a welcome and refreshing change to the controversial bidding practices in years gone by. Séverine’s highly valued counsel over the bidding phase was a significant contributor to JTA being retained by the LA 2028 Organising Committee in 2017, 11 years before the Games begin.
Séverine’s expertise has been at the heart of all the company’s major client projects including Zhang Jian’s successful election onto the FIFA Council, David Haggerty’s successful election as the International Tennis Federation (ITF) President, and the communications, media and international relations guidance for Jordanian-based NGO Generations For Peace (GFP).
Séverine’s knowledge and informed perspectives on the world of sport is combined with a presentational style and fluency in both English and French, which ensure she is in constant demand as both a speaker and moderator at international sports conferences.