Sam Seddon

Wimbledon Client and Programme Executive, IBM

Sam is the IBM Wimbledon Client and Programme Executive. He has responsibility for managing the end to end delivery of the technical solutions that IBM provides to The Championships as part of their role as the official IT provider to the AELTC. He also has responsibility for the award winning IBM marketing and innovation programme for the partnership with Wimbledon

He is also responsible for managing the IBM sports rights relationship with the RFU where IBM are the Official Analytic Partner.

Sam was recognised in 2015 by Information Age as being one of the UK’s top 50 data leaders and influencers.