Rick Traer

Chief Executive Officer, Canadian Sport Tourism Alliance (CSTA)

Rick Traer has served as Chief Executive Officer of the Canadian Sport Tourism Alliance (CSTA) since its inception in November 2000, overseeing the exponential growth of the $5.2 billion domestic sport tourism industry and Canada’s present ranking as the #2 host nation internationally.


He has led the development of a number of internationally recognized, leading edge industry tools, including the Sport Tourism Economic Assessment Model (STEAM), the first web based application to predict and measure the economic impact of a sport event on a host community.


A graduate of the University of Ottawa with a Master’s degree in Sport Administration, Rick has an extensive background in basketball at the local, provincial, national and international levels.

He served two terms as President of FIBA Americas from 2000-2006, the governing body for basketball in the Americas based in San Juan, Puerto Rico.


He also served as Vice President of the Association of Pan American Sport Confederations from 2003-2007 and as a member of the Canadian Olympic Association from 1993-97.


Prior to his involvement with the CSTA, Mr. Traer spent approximately 15 years in the national and provincial sport systems in Canada, including  eight years as Executive Director of Basketball Canada (1989-1997), supervising the execution of provincial and national championship competitions. He has presided over four international basketball competitions held in Canada, including the 1994 FIBA World Championships held in Toronto and Hamilton.