Keith Bruce

President, F1 Experiences

Bruce was named President of QuintEvents International in July, 2017. He also serves as President of F1 Experiences, a business venture formed last year between QuintEvents, an industry-leading sports travel/event/experience company based in the US, and Formula One Management. Bruce was formerly the CEO & President of the Super Bowl 50 Host Committee in San Francisco.

A well-respected industry veteran, Bruce has over 25 years of global sports marketing and event management experience, managing significant commercial interests in major global sport, including the Olympic Games, FIFA World Cup, NFL Super Bowl, America’s Cup and Formula 1. Bruce is based in London, England.