After 40 years of worldwide experience in planning, developing and organizing international sporting events, promotions and seminars, he decided to create his own agency.
Though his degree was in law, his interest and passion began with basketball and soon came to encompass all sport. He worked for Converse Europe in basketball marketing and events.
He was the editor of numerous magazines and technical books with the NBA Players and NBA Coaches Associations. He has worked with or collaborated on events, media, and marketing, with the NBA, the International Basketball Federation, the Italian Basketball Federation, the Italian Ice Sports Federation, the Italian Basketball League, the European Community for the Week of Sport, the Euroleague and Euroleague China, and other entities.
As Senior Advisor, for the third time, after the 2014 and 2016 editions, he helped ISC to organize the International Basketball Conference.