Geoff runs his own marketing and communications consultancy business, with a focus primarily on sport. Previously Head of Marketing and Communications (Irish FA) he was responsible for public relations, public affairs, commercial programme, brand development, communication to fans and CRM.
Geoff works with the likes of FIFA, UEFA, FIBA and other global sports organisations in a wide range of areas from strategic planning, marketing and communications, digital, fans engagement, public affairs and knowledge sharing/exchange programme. In addition, Geoff consults with a number of sports tech companies in the CRM, eSports, wearable and fans engagement space.
Geoff is a part-time lecturer in marketing at Queen’s University Belfast and is Chair of Netball Northern Ireland. Geoff is also a board member at Tourism Northern Ireland giving him an insight into the tourism sector.