Head of MapsIndoors, Christian Frederiksen works with professional sports clubs and associations to improve venue operations and develop new fan experiences through the use of indoor digital mapping and navigation. He is passionate about digital services and has 25 years of international business experience from global industry leaders like Microsoft. Christian is a channel advocate and specialises in incubating new business through indirect sales models, partner programs and strategic partnership alliances. During the London 2012 Summer Olympics, he was a proud Games Maker and undertook a leading role in the Technology Team at the Wembley Arena. Christian is of Danish origin and holds a master’s degree from Copenhagen Business School.