Alexandra Willis

Head of Communications, Content, Digital, All England Lawn Tennis Club (AELTC) and The Championships, Wimbledon

Alexandra has achieved industry-wide recognition in her use of technology to transform the perceptions of a traditional brand in her role at Wimbledon, building an award-winning digital and communications strategy that has grown Wimbledon’s global digital audiences to over 30 million, more than doubled commercial return, and is at the heart of the long-term future of the brand. Through the combination of a content-first, platform second approach, a data-led audience strategy, and placing value on consistent innovation as well as continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital brands in sport. A WEF Young Global Shaper, she was named Sports Technology Young Exec of the Year 2017 and one of the BIMA 100 2018.