Mette Stannow

Mette is the Executive Director, Europe at Wire Stone. She has 18+ years’ experience in Marketing and Public Relations in a variety of industries, particularly IT. She holds an international business degree from Copenhagen Business School and a Communications Master’s degree from Sydney, and has a global professional profile with roles in Europe, Asia Pacific and the U.S. Mette currently heads up the Geneva office of US digital marketing agency Wire Stone. Mette previously led e-commerce, social and mobile marketing at IBM Europe. Mette is a leader with great experience and interest in international business & management, and she regularly speaks on marketing trends and digital transformation. Originally a gymnast from the flat country of Denmark, she now has a passion for the mountains, and enjoys conquering them on skis, by mountain bike or road bike.

Rüdiger Müller

Rudi took over as Head of Digital Communications at FIFA in March 2015, having worked previously in the Content team of the department where he was heading up a global editorial team and having been in charge of the World Cup Content for FIFAs Digital platforms. With 20 years of experience in the digital field, Müller has worked previously for various Institutions and Media Outlets in the Sport field like at Euro 2000, Sky TV in Germany as well as Sport1.

Tomos Grace

Tom manages the team responsible for YouTube’s partnerships with the largest sports organisations in the UK.

Before joining YouTube Tomos was based in Paris where he was Head of Business Development at the Eurosport Group and worked in the Corporate Strategy team at Canal+.


Richard Johnson

With over twenty years communications management, Richard  has blended his unusual background in photographic, events, entertainment  and VIP PR within the sports industry.

Since 2009 he has been Director of Corporate Communications for the Federation Equestre Internationale  (FEI) the governing body of Equestrian Sport, based in Lausanne Switzerland.

In 2015 Richard’s department was the winner of the prestigious  ‘Sports Business Awards 2015’ for best Marketing and Communications Department. During his time within the FEI , Richard has overhauled corporate publications, web platforms and corporate events, whist introducing innovative social media campaigns and concepts. Richard has been the global director of a blended communication awareness campaign for the FEI,  focusing on the Rio 2016 Olympics introducing the sport to new audiences in new territories in local languages. Alongside this Richard has also created a number of high profile innovative exhibition trade and fan experiences around the world. In 2010 Richard created the FEI Awards a global awards scheme harnessing and profiling athletes and volunteers from the global equestrian community.


Philippe Tardivel

Philippe Tardivel was born in Paris, France, where he graduated from ESCP Europe, with a Masters in Management.


Philippe Tardivel has over 20 years of marketing and communications experience in key multinational companies ranging from the automotive industry to FMCG to luxury brands. Creative strategist with expert knowledge of sport business and global brand communications development, he has conducted large scale marketing activation plans.

He began his career in 1992 at Renault France, managing Renault Sport Formula One communications.

In 1997, he was appointed Communications Director at Renault MercoSur Regional HQ in Brazil, overseeing the PR and Marketing activities in the region.

Moving on from Renault, Tardivel joined London based Japan Tobacco International Europe (JTIE) in 1998, to become the official Formula One Representative for Mild Seven Brand, developing and implementing a Formula One strategy in line with Mild Seven Global brand objectives.

His experience and unique access to the influential Formula One industry network led him to join the Scuderia Ferrari Executive Committee in 2007, at the Ferrari Headquarters in Maranello, Italy. He led the Scuderia Ferrari Commercial Department for over 6 years, achieving highly challenging commercial objectives.

In the fall of 2013, Tardivel left Ferrari and was appointed Hublot Marketing Director at the Hublot Headquarters in Nyon, Switzerland.

He currently leads Hublot’s global marketing and communication operations, elaborating and implementing dedicated creative platforms, enhancing Hublot’s brand perception and extending its international presence. With his team, he develops pioneering events, in particular around the numerous sports partnerships in which Hublot has entered.

Benjamin Morel

As NBA Senior Vice President & Managing Director in charge of EMEA, Benjamin Morel oversees all aspects of the NBA operations including media distribution, events, merchandising and sponsorship across the region.  He also manages the NBA’s two regional offices located in Madrid and Johannesburg from the league’s EMEA headquarters in London.

Ben originally joined the NBA in March 1998, responsible for the Non-Apparel European licensees. From October 2000 to October 2002, he was manager for all Pan-regional partners and in 2003 he was named Director of the Consumer products Group based in the then NBA HQ in Paris.  Since January 2008 Ben has been based in the NBA’s London office and has led their European operation since June 2011. He was named NBA Senior Vice President & Managing Director – Europe & Africa in March 2012 and Senior Vice President & Managing Director, Europe Middle East and Africa in April 2014.

Ben is of Franco-British origin and is a 1997 graduate of the ESCP/EAP business school with a specialization in International Affairs and Sport management.   He is married to Laure and currently resides in London with their two children Ella Jane and Oscar.

Alexandra Willis

Alexandra has achieved industry-wide recognition in her use of technology to transform the perceptions of a traditional brand in her role at Wimbledon, building an award-winning digital and communications strategy that has grown Wimbledon’s global digital audiences to over 30 million, more than doubled commercial return, and is at the heart of the long-term future of the brand. Through the combination of a content-first, platform second approach, a data-led audience strategy, and placing value on consistent innovation as well as continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital brands in sport. A WEF Young Global Shaper, she was named Sports Technology Young Exec of the Year 2017 and one of the BIMA 100 2018.

Alex Trickett

Alex Trickett is Global Chair of Sport for Twitter and Head of Sport for Twitter UK. He works closely with the biggest sports teams, players, organisations and broadcasters in the world, advising them on how to use Twitter, Vine and Periscope to grow reach and engagement.


With more than 15 years of senior digital experience, Alex spent a decade at the BBC Sport website, as a journalist, social media lead and international editor. He then joined creative agency Imagination as a senior planner, working with brands like Ted Baker, Asics, Shell and Ford.


Alex is a judge for a number of iconic industry awards, including Sport Industry, Football Business and Sport Technology.


Alex Lim

Alex (Chul Woong) LIM is a Korean Sports Administrator/Marketer currently working with International e-Sports Federation as the Secretary General. After graduating with a Bachelor of Sports Science studies at Seoul National University in Korea, and with a Master of Leisure Management studies at University of Northern Iowa in United States, Alex has worked at diverse institutions in sports industry. He started his career with World Taekwondo Headquarter (Kukkiwon) as the international coordinator for World Taekwondo Academy. Then, as jumping into sports marketing field, Alex has worked for diverse projects for different sports institutions such as launching F1 Korean Grand Prix, World Handball Championships, Professional Basketball & Baseball Leagues in Korea, International Golf events, etc. As acknowledging his global network in the sports field and professions in sports marketing and management, he was recruited by International e-Sports Federation in 2010 as being in charge of developing international relations including the network with international sports society, and he has been appointed as the Secretary General since 2014