Richard Johnson

Director of Corporate Communications, Federation Equestre Internationale (FEI)

With over twenty years communications management, Richard  has blended his unusual background in photographic, events, entertainment  and VIP PR within the sports industry.

Since 2009 he has been Director of Corporate Communications for the Federation Equestre Internationale  (FEI) the governing body of Equestrian Sport, based in Lausanne Switzerland.

In 2015 Richard’s department was the winner of the prestigious  ‘Sports Business Awards 2015’ for best Marketing and Communications Department. During his time within the FEI , Richard has overhauled corporate publications, web platforms and corporate events, whist introducing innovative social media campaigns and concepts. Richard has been the global director of a blended communication awareness campaign for the FEI,  focusing on the Rio 2016 Olympics introducing the sport to new audiences in new territories in local languages. Alongside this Richard has also created a number of high profile innovative exhibition trade and fan experiences around the world. In 2010 Richard created the FEI Awards a global awards scheme harnessing and profiling athletes and volunteers from the global equestrian community.