Philippe Tardivel

Marketing Director , Hublot

Philippe Tardivel was born in Paris, France, where he graduated from ESCP Europe, with a Masters in Management.

 

Philippe Tardivel has over 20 years of marketing and communications experience in key multinational companies ranging from the automotive industry to FMCG to luxury brands. Creative strategist with expert knowledge of sport business and global brand communications development, he has conducted large scale marketing activation plans.

He began his career in 1992 at Renault France, managing Renault Sport Formula One communications.

In 1997, he was appointed Communications Director at Renault MercoSur Regional HQ in Brazil, overseeing the PR and Marketing activities in the region.

Moving on from Renault, Tardivel joined London based Japan Tobacco International Europe (JTIE) in 1998, to become the official Formula One Representative for Mild Seven Brand, developing and implementing a Formula One strategy in line with Mild Seven Global brand objectives.

His experience and unique access to the influential Formula One industry network led him to join the Scuderia Ferrari Executive Committee in 2007, at the Ferrari Headquarters in Maranello, Italy. He led the Scuderia Ferrari Commercial Department for over 6 years, achieving highly challenging commercial objectives.

In the fall of 2013, Tardivel left Ferrari and was appointed Hublot Marketing Director at the Hublot Headquarters in Nyon, Switzerland.

He currently leads Hublot’s global marketing and communication operations, elaborating and implementing dedicated creative platforms, enhancing Hublot’s brand perception and extending its international presence. With his team, he develops pioneering events, in particular around the numerous sports partnerships in which Hublot has entered.