Mette is the Executive Director, Europe at Wire Stone. She has 18+ years’ experience in Marketing and Public Relations in a variety of industries, particularly IT. She holds an international business degree from Copenhagen Business School and a Communications Master’s degree from Sydney, and has a global professional profile with roles in Europe, Asia Pacific and the U.S. Mette currently heads up the Geneva office of US digital marketing agency Wire Stone. Mette previously led e-commerce, social and mobile marketing at IBM Europe. Mette is a leader with great experience and interest in international business & management, and she regularly speaks on marketing trends and digital transformation. Originally a gymnast from the flat country of Denmark, she now has a passion for the mountains, and enjoys conquering them on skis, by mountain bike or road bike.