Following his appointment on The Football Association’s inaugural Graduate Management Trainee programme in 2001 and subsequent four years as Marketing Manager for FA Learning, Jonathan left The FA to launch creative sports marketing agency 100AND10% in 2007. 100AND10% are now firmly established in the sports marketing sector providing strategic and creative marketing and communications support to a number of blue chip clients including The FA, St. George’s Park, British Paralympic Association, UK Sport, British Weightlifting, GB Canoeing, Welsh Cycling, Nuffield Health, Cybex International and Tickets.com. Recent projects include providing the onsite creative for the Lee Valley White Water Centres and VeloPark, venues from the London 2012 Games that are now being used by thousands of participants as part of successful post Games legacy plans. Jonathan’s role as Managing Director is to set the strategic direction for the business, working with key clients to delivery on major projects as well as supporting the wider marketing aims of established clients and leading on the design of new campaigns. Jonathan is a regular speaker at industry events, sharing his knowledge in the field of sports marketing, communications and the use of new technologies to supporting campaign design and activation.