Giancarlo Sergi

President, SWISS BASKETBALL ASSOCIATION

Giancarlo Sergi started his sports career as a professional basketball player before completing his bachelor and master degrees in business administration and sports management in Lausanne, Barcelona and Lyon. From 2001 to 2006, Giancarlo worked as a full-time employee for UEFA and was notably Marketing Services Manager for UEFA Team Competitions such as EURO, U-21, Futsal and Women Championships.

In 2006, Giancarlo founded SINERGI Sports Consulting which is headquartered at the “Maison du Sport International” in Lausanne. SINERGI Sports Consulting is a Management Consulting Firm advising Sport Organisations and Commercial Entities in the areas of PR and Communication, Education & Knowledge Management and Event Planning.

Giancarlo gained valuable experience holding various consultancy roles for 4 Olympic Games (Athens, Torino, Beijing and London), 2 FIFA World Cups (Germany, South Africa) and 2 UEFA EUROS (Portugal, Switzerland). From 2006 to 2010, Giancarlo was a senior consultant for the UEFA KISS & Education programme, which aims to professionalise UEFA Member Associations. Since 2011, Giancarlo is also a consultant for the FIFA Performance Programme, mainly assessing FIFA Member Associations on strategic topics such as General Management and Business Development.

Giancarlo Sergi is the President of Swiss Basketball, the governing body of Basketball in Switzerland. His role is to oversee and monitor the general development of the federation: e.g. National Teams Development, Change Management programme and development of high potential and future Olympic disciplines such as 3×3.