Geoff currently runs his own Sports Agency working with sporting organisations across the world. Previously he worked for the Irish FA as Head of Marketing and Communications which involved building the Irish FA brand, merchandising, sponsorship, database management and public relations. In 2009 Geoff won ‘Marketing Director of the Year’ by the Chartered Institute of Marketing (CIM) in Ireland and in February 2010 he won a Marketing Excellence Award, within the SME sector throughout the UK, from the CIM. In 2009 he worked with the Ulster Grand Prix (the world’s fastest road race) to redevelop its brand, merchandise, sponsorship and PR strategy as well as communication channels to fans.
Geoff is currently on a ‘Strategic and Marketing Expert’ panel for FIFA, advising member associations on a variety of marketing topics. Geoff regularly speaks at Sports Conferences in countries such as USA, Switzerland, Slovenia, Turkey, Cyprus, Denmark, Austria and Oman. Geoff is also a member on the board of Chartered Institute of Marketing in Ireland and Tourism Northern Ireland.