Bruno Schwobthaler

Independent Sports and Entertainment Licensing Business Expert and Author,

After an international  career in fmcg Marketing with Yoplait and Schweppes, Bruno Schwobthaler has worked over 20 years in the Licensing business for Hasbro Toys first, then Warner Bros Consumer Products where he was Senior Vice President  of Marketing, Sales & Business Development for the EMEA region.

At Warner Bros. in addition  to working on some of the biggest and most iconic  brands in the Entertainment business  such  as Harry Potter, Batman, Superman, Looney Tunes, Tom & Jerry,        he is credited for initiating and expanding the studio’s licensing expertise into Sport with several high profile and innovative partnerships with organisations such as UEFA for UEFA Euro 2004, 2008, 2012  for which WBCP was the global Licensing Representative and NBA Europe with which a co-branding collaboration associating Looney Tunes and NBA  assets was brought together.

He recently left Warner Bros. to work on his own brand development projects in Sport and Entertainment and published a book called «  Licensing for Growth » in which he advocates and illustrates the unlimited potential of Licensing as a business model for a variety of companies across multiple industries especially  Sport & Entertainment.