Sports Sponsorship Conference

December 7, 2016

09.05 – 09.15Welcome Speech
Sami Kanaan – Executive Council member of the City of Geneva, in charge of culture and sport, Ville de Geneve
09.15 – 09.45Brand Activation at RIO 2016
Thierry Borra – Global Director, Olympic Games Management,The Coca-Cola Company
09.45 – 10.15The Watch Industry: Sports and Sponsorship. Current trends and future developments
Francois Courvoisier – Dean, Institut du Marketing Horloger
10.15 – 14.00Exhibition Dedicated Time and Networking
14.00 – 14.30Maximising a brand partnership – Wimbledon and IBM
Sam Seddon – IBM Wimbledon Client and Programme Executive, IBM

14.30 – 15.00Sport for Development: the role of Sport in UNICEF
Alexander Lee – Global Sport Specialist, UNICEF
15.00 – 16.45Exhibition Dedicated Time and Networking
16.45 – 18.00 Sponsorship Panel Discussion
Marie-Sophie Teyssier – Global Head of Brand and Sponsorship, Zurich Insurance
Rodrigo Garza – Global Marketing & Sponsorships ,Adecco Group
Patrik Rosenberg – Brand Communication Manager, Samsung Electronics Switzerland
Yan Lefort – Global Head of Sponsorship and Partnerships, IWC Shaffhausen
Marco Parroni – Head Global Sponsoring & Deputy Head Marketing / Managing Director SA, Julius Baer
Sebastian Chiappero – President, Swiss Sponsorship Think Tank
18.00 – 21.00 Drinks and Networking

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